CASE STUDY

Party City

THE PROBLEM

A chain specializing in party supplies and greeting cards, was experiencing some challenges with the implementation of new planograms and merchandising updates.

The chain, which has more than 170 stores, was relying on in-store personnel to implement these changes. Unfortunately, they didn’t always happen in a timely manner. In addition, the changes did not reflect uniform standards and consistency, ultimately resulting in lost income, missed markdowns and a loss of credit on return-to-vendor deadlines.

Categories services by Merchco showed an average increase in sales of 16% over a six-month time frame
THE SOLUTION

Merchco’s merchandising team worked with the account’s category managers to design a program in which trained personnel visited each location on a monthly basis. While there, they performed various planogram updates and merchandising resets.

In addition, Merchco personnel and the retailer’s employees worked together several times each year to implement a nationwide blitz of seasonal sets. By working together, they were able to make these updates at all 170-plus stores in a timely manner.

Finally, Merchco created a reporting structure that notified both Procurement and Operations of store visits, results, inventories, vendor credits and needs.

THE RESULTS

In many cases, these categories also showed a reduction in discontinued inventory through compliance on vendor returns and increased markdowns.

WHAT WE DO BEST

Retail Solutions

High Quality, Cost-
Effective Solutions

Merchco provides retail professionals with high quality, cost-effective solutions designed around the individual needs of the client.

Interior Buildout
Trade Management
Site Survey

Installation Services

Complete Interior
Buildout Solutions

Merchco Services provides complete interior buildout solutions for remodels and renovations by taking ownership of the associated trade work. We execute a remodel that is driven by customer service and sale from a retail operator’s perspective, not your typical General Contractor’s point of view.

Interior Buildout
Trade Management
Site Survey

Construction Management

Industry-Leading
Installation

Merchco is a preferred installation company for a number of products and product manufacturers. We utilize an industry-leading training program that ensures every retailer installs your products correctly the first time, and in a way that represents your company and product standards.

Interior Buildout
Trade Management
Site Survey