A regional sporting goods chain, with more than 100 stores in 12 states, was experiencing rapid growth, resulting in an aggressive opening schedule. Meanwhile, the chain was in the process of remodeling many of its existing stores.
The typical new store averaged 95,000 square feet. Approximately 60 employees had the task of installing fixtures and setting planograms – usually within an eight-day window – before merchandise arrived. The chain had a limited staff of in-house store set up teams, so it often supplemented its crews with employees from other stores. Oftentimes, those called to assist with the setup process were top personnel at their own stores, making it difficult for the existing stores to maintain sales goals. Additionally, the company had the added expense of paying hourly employees to work out of town.
Merchco established a core group of salaried team leads. Each lead took responsibility for a specific area of the store. In addition, Merchco developed installation guides and training manuals for each area. Additional personnel then trained alongside the core group, ultimately resulting in two fully -trained teams that could step in at any time. Merchco provided installation of fixtures, displays, graphics, and signage. It also performed setting of shelf lines and peg hooks to planogram, including shelf labels and point-of-purchase signage.
Merchco provides retail professionals with high quality, cost-effective solutions designed around the individual needs of the client.
Merchco Services provides complete interior buildout solutions for remodels and renovations by taking ownership of the associated trade work. We execute a remodel that is driven by customer service and sale from a retail operator’s perspective, not your typical General Contractor’s point of view.
Merchco is a preferred installation company for a number of products and product manufacturers. We utilize an industry-leading training program that ensures every retailer installs your products correctly the first time, and in a way that represents your company and product standards.